Consumer electronics exporter: keeping low-intent inquiries out of the sales inbox
How an electronics exporter used AI-scored lead lists and multi-round email / WhatsApp follow-up to keep low-intent inquiries away from the sales team.
Background
A consumer electronics exporter received a steady flow of inquiries from a marketplace store and social channels, but most were traders fishing for prices, students, or messages with no target market and no volume. Sales time was consumed on leads that never converted.
What we did
1. Collected beyond the storefront
Leads were gathered from Google, Google Maps, Facebook, LinkedIn, Instagram and customs records in the target markets.
2. Enriched decision-makers
Decision-maker emails, LinkedIn profiles and WhatsApp numbers were filled in, together with import and export purchasing records, so the team knew who it was writing to.
3. Scored with AI
AI analysed customer quality and ranked leads by score. Rules and tags separated distributors from retailers from unrelated contacts, and leads were assigned to the right salesperson.
4. Reached out in sequence
Personalized email campaigns went out first, followed by ban-resistant WhatsApp messages and multi-round automated follow-up; low-intent contacts dropped out of the sequence automatically.
Result
The sales team stopped opening cold, anonymous inquiries and started working a ranked list with context. This is an illustrative case built on our standard service scope; figures to be confirmed with your actual project.