Home-goods exporter: unified profiles on four platforms plus Facebook ads coaching, no dedicated operator required
How a home-goods exporter unified four social platforms, automated weekly publishing and learned to run Facebook ads — without hiring a dedicated operator.
Background
A home-goods exporter had four social accounts in inconsistent visual style, pages updated once every few weeks, and no in-house marketer. Overseas buyers who checked the brand online found a thin, irregular presence — and hesitated.
What we did
1. Rebuilt the accounts
Facebook, LinkedIn, Instagram and YouTube accounts were registered or cleaned up, a company page was created, and brand identity was unified across profiles and cover images.
2. Automated publishing
Four platforms were bound to one publishing system, with up to seven posts a week published automatically and custom content produced for seasonal campaigns and new collections.
3. Coached on Facebook ads
One-on-one coaching walked the team through campaign structure, audiences and creative testing, with guidance on optimizing results and a coached campaign including a 1,000 RMB ad budget.
4. Linked back to the site
Social content routes visitors into the brand website, where product pages and inquiry forms take over — so attention turns into a traceable lead.
Result
The brand looks active on every channel without a dedicated operator, and the team now knows how to run a campaign themselves. This is an illustrative case built on our standard service scope; figures to be confirmed with your actual project.