Machinery & Equipment
Long sales cycles and heavy technical documentation: machinery exporters need a website that can answer buyer questions before a salesperson does.
Branchenhintergrund
Machinery and equipment exporters face a special problem: the buying decision takes months, involves several people, and depends on specifications, drawings, certificates and application cases. A marketplace listing cannot carry that weight, and a salesperson cannot answer every question at 2 a.m. in the buyer's time zone.
KIBON approaches it in three steps. First, we turn scattered technical materials — catalogs, parameter sheets, manuals, certificates, videos — into a structured product library on a privately deployed brand website. Second, we add the containers buyers actually search for: application scenarios, model comparison, FAQ, downloadable documents and an AI multilingual live chat that answers specification questions in the visitor's own language. Third, we connect acquisition: collect and score distributors and end users in target markets, then follow up by email and WhatsApp with content tied to the models they looked at.
The result is a website that qualifies the inquiry before it reaches your sales team.